DHRUVI MEHTA

Hi! I'm Dhruvi, a data analyst and visualisation specialist with a background in graphic design based in New York City.


SELECTED WORK

2025 by Dhruvi Mehta

EMOTIONAL INFLUENCES: 
TRUE CRIME

Data Visualisation, Statistics

This research examines how fear and curiosity influence true crime media preferences in the U.S. Analyzing survey data from 1,091 respondents, the study used logistic regression, chi-squared tests, and Spearman's correlation to explore the connection between emotions and consumption of TV shows and podcasts. Results show that curiosity, more than fear, predicts podcast engagement, while both emotions influence TV show viewing. Visualizations highlight curiosity as a key driver of podcast interest, offering insights into the psychological factors shaping true crime media consumption.